About Diversitech Global

Founded in 2003, Diversitech Global is one of China’s leading hand and power tool manufacturers, specializing in OEM, ODM, and private label products for global retailers. Today, Diversitech focuses on distributing its partner brands, Apollo and Hi-Spec, through e-commerce platforms.

As an ISO9001:2008 compliant company, Diversitech has a fully integrated supply chain management system, from R&D and manufacturing to quality control, logistics, and 24-hour global customer support. Headquartered in Hangzhou, China, Diversitech is a wholly-owned foreign manufacturer with world-class facilities, dedicated to delivering innovative, high-quality tools and solutions.

This position offers an excellent opportunity to build a career in the heart of China, working with a diverse team of 10 expatriates with over 100 years of combined experience. You’ll gain exposure to various aspects of e-commerce, product development, manufacturing, branding, and global distribution, with clear pathways for career advancement and managerial growth.

Job Profile:

DIGITAL GROWTH & WEB OPERATIONS MANAGER (Hangzhou Factory HQ)

Reports to: Sales Director

Goal: Build, measure, and optimize the Diversitech Global website to generate high-quality MQLs (Marketing-Qualified Leads) for the Alibaba sales team.

Location: Full time role BASED in China

ROLE OVERVIEW

This is not a marketing coordinator role — it’s a funnel architect and performance operator.

You’ll manage SEO, CRO, and analytics to turn the Diversitech website into a predictable MQL machine.

You’ll coordinate internal resources (copy, graphics, SEO, ops) and external partners (web developers, agencies), and ensure every marketing decision is backed by measurable data from GA4.

Job Details:

Responsibilities:

CORE RESPONSIBILITIES

1. Funnel & Website Management

Build, optimize, and manage the five key funnels (E-Com Sellers, D2C Brands, Wholesalers, Inventors, Product Ranges).

Define clear conversion goals (CTA clicks, form submissions, downloads, WhatsApp inquiries).

Maintain CMS, ensuring each funnel page follows a consistent design system and schema.

2. SEO & Content Supervision

Oversee existing SEO specialists — enforce keyword strategy by funnel.

Collaborate with copywriter and graphics team to publish high-intent content.

Conduct monthly audits for on-page optimization, internal linking, and meta accuracy.

3. Analytics & Performance

Own GA4 + GTM setup: event tagging, funnel tracking, scroll-depth, CTA clicks.

Build Looker Studio dashboards for weekly and monthly reporting.

Translate analytics into action plans (which funnel leaks, which magnets perform).

4. Lead Management & CRM Integration

Ensure all MQLs flow automatically into OKKI CRM.

Monitor SLA compliance (first response <10 minutes, follow-up <1 business day).

Create lead-quality feedback loops with Alibaba backend team.

5. Continuous Improvement

Run A/B tests on page layouts, CTAs, and forms.

Recommend UX changes to raise conversion rates.

Own the marketing-to-sales handoff metrics: MQL → SQL → Closed Won.

Qualifications:

4+ years in digital growth / web operations / B2B lead funnels.

Hands-on experience in GA4, GTM, and Looker Studio.

Experience managing remote SEO, design, and content contributors.

Basic knowledge of HTML/CSS and CMS (WordPress, Next.js, or similar).

Strong analytical ability; comfortable setting quantifiable KPIs.

Fluent English written & spoken. Mandarin a plus.

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