Echo Education was set up in Hangzhou, China in July 2007 with three business lines: Echo English for kids ), Echo Teachers , and Echo Books. For Echo English for Kids, we have 3 campuses, more than 100 employees and over 8000 registered students which makes us one of the largest English training institutes in Hangzhou. For Echo Teachers, we are one of the top three companies authorized by the Chinese government SAFEA (State Administration of Foreign Experts Affair P.R.C), Echo Education has successfully hired and placed hundreds of foreign teachers to teach English and other subjects in China. The choice of workplace can range from kindergartens, public primary schools, and public high schools, to colleges or universities. For Echo Books, we are the exclusive distribution agency in China for Wonderful World published by National Geographic Learning.

Job Details:

Responsibilities:

Content Strategy & Ideation: Develop and execute a groundbreaking, data-informed content strategy for our international TikTok channels.

End-to-End Production: Lead the entire creative process—from brainstorming and conceptualizing trends, scripting, and storyboarding to directing on-set (or remotely) and providing final creative approval.

Cultural Fluency: Identify and adapt global TikTok trends, memes, and sounds, ensuring our content is authentic and relevant to target audiences in key regions (e.g., North America, Europe, Southeast Asia).

Talent & Creator Collaboration: Work directly with international influencers, creators, and on-screen talent, providing clear direction and fostering a collaborative environment.

Data-Driven Optimization: Analyze performance metrics (views, engagement, shares, CTR) to constantly iterate and improve our content strategy. You live by the question, "What can we learn from this video's performance?"

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