Director of Marketing & Admission

Responsibilities:

Analyse the wide array of data at your disposal to test and learn from schools’ brand, communications, enrolment, and marketing activities, and use insights to inform decision-making

 Develop schools’ MAC teams’ analytical capabilities to support our commercial performance.

 Focus activity on driving enquiries, and moving those enquiries through the pipeline to enrolment and starting

 Support the schools to develop a culture in which new admissions and student retention are a whole school responsibility, forging key relationships with school SLT teams to improve the processes through which the school can improve

 Support schools in maximising re-enrolment rates, by sharing and training in best-practice MAC experience for families

 Use Salesforce (CRM) efficiently to manage your enrolment pipeline, and ensure user adoption across your team

 Track team performance through CRM and other KPI metrics to identify opportunities to improve the Family Experience Journey

 Instil a performance-orientated culture across your region

 Use digital marketing data to identify trends and opportunities for growth across your region

 Serve as visionary leader within the organization to build and

motivate high-performing MAC teams in order to achieve Regional and company admissions targets.

 Recruit, mentor and develop the Regional MAC team, coaching them to aim for execution to the highest standards of every aspect of the school’s admissions, brand, communications, digital, marketing and research tactics.

 Support the onboarding of new team members and identify training needs/gaps at each of the schools in the Region and prepare succession plans.

 Contribute to the creation of global learning curricula related to admissions, marketing and communications

Benefit:

Salary: 50000 - 70000 CNY /Month