“Social media celebrities explore Xuanwu, unlock the password for the development of Hongshan New City

leading Social media celebrities to deeply appreciate the unique charm of the "Zone Grand" international district in Hongshan New City.

The "Zone Grand" International District Project, as an important driving force for the high-quality development of Xuanwu District, is a key link in the international ecological strategic planning of Xuanwu Hongshan New City. It is dedicated to building a high-quality area that embodies the international characteristics of Nanjing and the international standards of Xuanwu. The project focuses on the core goal of "international district + 24/7 consumption", and through the establishment of a "full-area mobilization, comprehensive participation, and all-staff experience" working framework, it aims to create a new urban landmark that integrates international consumption, cultural experience, tourism and leisure, and business exchanges. The project deeply focuses on five construction dimensions: international consumption brand concentration, international organization presence, improvement of international organization services, optimization of international population services, and creation of an international environment atmosphere. It systematically implements six major action plans: exploring all-day business opportunities, enriching cultural night ambiance, shaping landmark night scenes, gathering humanistic warmth, promoting night sports, and inheriting cultural heritage. This will effectively gather international elements and create an international atmosphere, injecting new innovative momentum into the construction of "the eastern modern service center core area" of Xuanwu District, and building new regional competitive advantages.

Amaze the social media celebrities!

An exemplary model of the integration of headquarters economy and commerce by the China Merchants Jiangsu Center

China Merchants Jiangsu Center left a deep impression on the celebrities as it was the first stop of the itinerary.
China Merchants Jiangsu Center project, located on the east side along Beian East Road, the south side along Daquanbang Road, the west side along Hengjia Road, and the north side along Hongteng Road and Huafei Road, is invested and constructed by the state-owned enterprise China Merchants Group. The total construction area is approximately 734,300 square meters, with a total investment of 15 billion yuan. The project features diverse business formats, integrating commercial, office, apartment, and residential areas. By creating the highest standard office buildings, it aims to facilitate the establishment of regional and functional headquarters for China Merchants Group and its listed companies in this area, forming a high-end headquarters economic demonstration zone with significant regional influence and strong economic vitality. At the same time, it is committed to building a city commercial benchmark and completing an immersive high-end commercial complex. Among them, the commercial area under management and operation covers approximately 210,000 square meters, including 80,000 square meters for headquarters offices, 200,000 square meters for residential buildings, 10,000 square meters for rental apartments, and 30,000 square meters for hotel-style apartments. The project is divided into six plots: A, B, C, D, E, and F. Plot A is a concentrated commercial and apartment area, which officially opened on June 26, 2025; Plot B is for residential, rental residential, and commercial buildings, with the residential buildings delivered in December 2024; Plot C is for offices and commercial buildings, which officially opened on June 26, 2025; Plots D and E are for residential buildings, which were delivered in June 2024; Plot F is an underground space, which has been basically completed. Here, the high-end commercial atmosphere and the powerful radiation effect of the headquarters economy are perfectly integrated, becoming a new driving force for the development of high-end industries in Xuanwu District.

running through the entire Hongshan New City.

As the core transportation artery of the "Zone Grand" international district,  Dazhuanguan Road connects the Hongshan Forest Zoo, the Science and Technology Innovation Center and the Farm Mountain Scenic Park. It is a landmark project of Hongshan New City, undertaking multiple functions such as regional transportation, commerce, landscape and leisure. It has injected new vitality into the enhancement of the city's image, the improvement of residents' quality of life and the regional economic development.

The dreamlike linkage between ecology, astronomy, and commerce in Xuanwu Investment Garden City

This place is definitely the "superstar" of this trip!

The "RE-CYCLE TREE", a life tree spanning multiple floors and measuring approximately 8 meters in height, exudes a strong sense of technology and futurism, and has become a popular spot for photo-taking. As the first astronomy-themed commercial space in Nanjing, the observatory on the roof is equipped with a 205-millimeter large-aperture refractive telescope, an independently developed SOCC intelligent system, an innovative all-sky observation dome, and a 360° meteor monitoring system. This enables citizens to make reservations for deep-space observations via their mobile phones. Additionally, the project has designed cycling-friendly stairs, spaces and stations, providing convenience for cycling enthusiasts. The ecological slice display of Zhishan Mountain on the basement floor conveys the concepts of nature and environmental protection, allowing people to experience the charm of nature while shopping.

At present, there are 124 first-time entrant brands here, accounting for over 50%. The openings of brands such as COSCIA Nanjing flagship store and GUCCI regional flagship store have further enhanced the commercial level of the area, injecting new vitality into the commercial landscape of Nanjing.

At the final stop,
the Social media celebrities arrived at
- Xuanwu Legal Pivot China.

China's first comprehensive legal services industrial park

This industrial park is led by the French-German Dongheng Law Firm and invested and constructed by Nanjing Legal Construction Development Co., Ltd. The total construction area is approximately 67,000 square meters, including 50,000 square meters on the ground and 17,000 square meters underground. Currently, 17 enterprises and institutions have settled in, including well-known institutions such as French-German Dongheng Law Firm and Suaya Jincheng Accounting Firm, bringing together numerous legal professionals.

Under the overall industrial framework of Xuanwu Hongshan New City, the industrial park seized the opportunity of the city's comprehensive pilot program for expanding the opening-up of the service industry. Centered on legal professional services, it explored and developed legal services projects related to "data recognition and data compliance" for key industries such as data elements, green and low-carbon, and cross-border e-commerce. It promoted the targeted concentration of services such as accounting, taxation, consulting, asset evaluation, human resources, and intellectual property rights from both domestic and foreign sources, providing enterprises with full-chain, all-element, and one-stop production-oriented services. It actively shaped a specific domain legal business environment with Xuanwu's leading advantages. In addition, on the 8th floor of Building A in the industrial park, with the support of the French-German Dongheng Law Firm, the French-German Dongheng Youth League was established in April 2021. Through various measures, it is contributing to the construction of the rule of law and the development of young people. For example: actively assisting in the cultivation of legal talents, continuously deepening school-enterprise cooperation, and establishing a "college student internship and practice base"; actively leading young people to make contributions, going deep into schools, communities, and enterprises, providing public legal services in areas such as the protection of the rights of new employment groups and the creation of a legal business environment; actively charging and empowering young people, innovating business models, providing online live-streaming rooms, with the fans of French-German online lawyers reaching 2 million; incubating brands, providing platforms, forming the first store of the "Wu Zui" coffee entrepreneurship small business run by young entrepreneurs in Nanjing; relying on the "Youth Home", conducting various activities such as training improvement, leisure and fitness. At the final "Discussing the Development of New City 'Social media celebrities explore Xuanwu'" symposium, the Social media celebrities were highly enthusiastic and all highly praised this trip. They also fully affirmed the remarkable development achievements of Hongshan New City and the "Magnificent World" international district at present. At the same time, based on their own observations and reflections, they proposed many forward-looking and constructive valuable suggestions regarding the assistance that media power can provide in the future development of the new city. They also looked forward to the next "Social media celebrities explore Xuanwu" event arriving as soon as possible, so as to deeply experience the unique charm and development vitality of Xuanwu again.
Although the "Social media celebrities explore Xuanwu" event has come to an end, the internationalization development and business innovation journey of Xuanwu will continue. We look forward to seeing more surprises from Xuanwu in the next "Social media celebrities explore Xuanwu" event!

Source：XuanwuFabu