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Win free ticket to the HZ Cultural & Creative Industry Expo!

Oct 16, 2025

Hangzhou  2025.10.17 - 2025.10.20

The 19th Hangzhou Cultural & Creative Industry Expo returns from October 17–20 at the Hangzhou White Horse Lake International Convention & Exhibition Center (白马湖国际会展中心). Bringing together global art, design, and innovation, it’s a must-visit event for anyone who loves creativity and culture — and in this article, we will share some of the highlights and how to register for the event.

Global creativity meets Hangzhou

This year’s Expo will gather diverse cultures from 66 countries and regions, including France, Italy, the UK, Denmark, Bulgaria, Portugal, Austria, Switzerland, and Japan. More than 5,800 domestic and international cultural brands will participate. For the first time, Egypt, India, Brazil, the Netherlands, and Austria will each have independent national pavilions.

Austrian artist and designer Sabine Linke will showcase her hand-painted dirndl apron series, blending Austrian craftsmanship with modern creativity. The exhibition will also feature a fashion show of Bavarian attire paired with classic Sound of Music performances.
Discover Austria’s national lifestyle brands, including Riedel glassware, Silhouette eyewear, and the century-old Red Cap coffee brand.
Italian brands Sibania, Gualti Venezia, and Bimor Italy will make their first appearance in China, presenting works that merge traditional craftsmanship with modern design.
Five popular Dutch illustrators, including Rick Berkelmans (whose works have appeared in The New York Times), will display original art and limited editions. A “Fien & Teun” interactive zone brings colorful Dutch childhood nostalgia to life.
Visitors can also explore masterpieces from the Grand Egyptian Museum, including creative products inspired by ancient artifacts — and even “meet Cleopatra” in a cross-temporal encounter. While Switzerland brings “Swiss Mountain” sustainable fashion to the Expo.

Chinese craftsmanship

The Expo gathers top Chinese designers, rising artists, and intangible cultural heritage inheritors to creatively reinterpret traditional culture through immersive “scene + experience” exhibitions.

Over 70 brands and artisans — from Tanmujiang and Yuhang Paper Umbrella to 16Kai — will be showcased at the Expo, along with a 1:4 wooden replica of West Lake’s Jixian Pavilion.
Hong Kong Pavilion “Hong Kong is so chic” showcases beloved designer toys like Labubu, Pucky, and Molly, alongside legacy brands like Chow Tai Fook, Camel, and Red A. The pavilion will also feature art from comic masters, including Wong Chak and filmmaker Yonfan, plus live signing and sharing events.

Culture + technology

This year’s Expo focuses on the integration of culture and technology. There you will find leading Hangzhou-based tech companies, offering immersive experiences that are visible, tangible, and interactive.

Zhejiang University will unveil university-led breakthroughs in robotics, AI, and art-tech integration — including a robot band performing synchronized music shows.
The China Academy of Art will delve deep into how AIGC (AI-generated content) fuels creativity across disciplines — from film and education to gaming and rural aesthetics — presenting a powerful human–machine collaboration in the arts.
Visitor information

Dates:October 17–20, 2025 (09:00–17:00)

2025年10月17日-10月20日(09:00-17:00)

Ticket sales and entry will close at 16:00 each day.]

Venue:Hangzhou White Horse Lake International Convention & Exhibition Center

Address: No.336 Changjiang Rd, Binjiang , Hangzhou


Tickets:

Regular: 49 yaun

Free entry for children under 1.2m (with adult), and special access tickets for seniors (70+), people with disabilities, veterans, and families in hardship (with valid ID).

How to purchase and bind tickets

Ticket purchase process

1. Search for “杭州文博会” on WeChat or scan the QR code and enter the mini program.


2. Choose “展览购票 (Exhibition Tickets)”.

3. Tap on “立即购票 (Purchase Tickets)”.

4. Tap on “立即购票 (Purchase Tickets)” again.

5. Choose a day when you are going to visit the expo and tap on “确认”.

6. Confirm the purchase and pay.确认订单并完成支付。

Binding process

1. In the “票夹 (Ticket Wallet),” click “去绑定 (Bind)” to submit the real-name information of the visitor.

2. After verification, click “去使用 (Use)” to enter the venue with either the QR code or your ID card/passport.

For more exciting updates and insider perks, follow the official Hangzhou Cultural & Creative Industry Expo WeChat account (杭州文博会).

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Source: Hangzhou Cultural & Creative Industry Expo

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