Senior Marketing Manager, Russian

italki

Shanghai Shanghai, China

About Company:

Italki is one of the largest language learning communities around the world. Our headcounter is in Shanghai, China. Also we have offices in Taipei and Marid, Spain. Our mission is to be the best community-driven language learning marketplace that connects students and teachers through 1-on-1 online language lessons.
We’ve helped more than 5 million language learners take control of their learning and make their language journey unique.WIth over 10,000 qualified teachers teaching over 130 languages, italki strives to offer the best and most affordable language education for everyone in the world.
Our webiste: www.italki.com / www.italki.cn

Job Profile:

We are looking for a dynamic, action-driven individual with a strong balance of both analytical and communication skills. The Head of the Russian Speaking World (RSW) will focus on multiple facets of italki acquisition channels in the RSW market and develop the regional strategy. And will be responsible for optimizing those channels through research, analysis, and execution.
We have an exciting opportunity for an experienced online marketer to join a dynamic environment and contribute to italki success in RSW. You’ll have the opportunity to ramp up our local marketing operations with localized marketing activities to expand our regional presence.
This position will report to the Director of International Markets and will be responsible for the strategic growth planning and the implementation of marketing programs & campaigns aimed at growing the italki business in RSW and putting together best practice protocols for our regional efforts.

Job Details:

Responsibilities:

Responsibilities
Working closely with cross-functional teams to lead regional strategic planning and drive the growth of the Russian Speaking World.
Planning and execution of marketing activities; These include campaigns of performance ads, social media, content, digital ads, email, blogs, affiliate networks, public relations, etc.
Work with a cross-functional team to drive and prioritize product localization and operational needs
Deliver on revenue and budget targets for assigned digital marketing channels and programs.
Identify gaps, trends, and influences that exist within the region. Provide information and insights to global HQ and recommend sound and actionable solutions
Develop operation strategy to scale operations in the region.
Gather market intelligence on customers, competitors, provide local insights on key trends/growth segments, and translate to marketing programs.

Qualifications:

A bachelor’s degree in Business, Analytical, Marketing, Finance, or Information Technology.
5+ years experience in Business, Sales & Marketing in the Russian speaking world
Familiarity with consumers in the Russian Speaking World market
Excellent English language communication skills, both oral and written
Experience working in a startup environment. Able to work independently
Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem-solving
Experience managing external advertising agencies and freelancers

Benefit:

26 paid leaves per year
Cigna commercial insurance
Tech benefit
Dental benefit
Fitness/Transportation/telephone/travel/study allowance
100 USD language study allowance per month
italki Gift card per season
Birthday Gift card
Company Travel

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