Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people.

We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Details:

Responsibilities:

Monitor the influencer marketing ecosystem including Douyin and other mainstream platforms, benchmark competitor’s KOC portfolio strategies, and craft the company’s short-term and long-term category-level KOC development roadmap.
Provide data-driven strategic recommendations to internal stakeholders, compare internal KOC operation mechanisms with industry peers, mobilize cross-functional teams to implement strategic adjustments, capability building and resource allocation plans.
Identify high-value KOC cooperation opportunities for different product categories, deliver tailored strategic solutions to category verticals, and summarize replicable best practices for cross-business deployment.
Empower and coach business teams on KOC marketing logic, develop differentiated KOC cooperation programs aligned with corporate top-level strategic priorities.
Routinely communicate KOC portfolio performance with cross-functional marketers, diagnose existing problems and deliver targeted strategic support.
Oversee full-lifecycle MCN partnership management, conduct MCN-oriented BD outreach and commercial negotiation, maintain stable collaborative relationships, and iteratively optimize MCN cooperation rules to expand high-quality KOC resource ecosystem.
Take charge of KOC content creation management, formulate unified content guidelines and seeding standards, supervise UGC content quality, optimize content strategies based on platform algorithms and user preferences, and drive higher-quality and high-converting KOC seeded content across categories.

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