We are a Sourcing company that believes sourcing & QC doesn’t need to be so archaic in the 21st century, so we are on a mission to change how sourcing is done using the power of technology.

With over 50 combined years of Sourcing, Project Management & QC experience dealing with Chinese suppliers and a fully bilingual team, you can be sure you’re in good hands.

Our highly trained team is familiar with all the latest industry technology as well as our own custom software, created to specifically fit the needs of e-commerce sellers.

Job Profile:

The Marketing Manager will spearhead our inbound marketing strategy and drive growth by creating high-impact campaigns, optimizing lead-generation funnels, and leveraging AI-driven tools. Reporting directly to the Founder & CEO, this role involves overseeing content creation, coordinating with external partners, and using data insights to shape our marketing roadmap. You’ll play a pivotal part in scaling IMEX, both by building new revenue opportunities and by championing bold ideas that push our company forward.

Job Details:

Responsibilities:

Website to apply
On-site: https://www.careers.imexsourcingservices.com/marketing-manager/
Offshore: https://www.careers.imexsourcingservices.com/marketing-manager-offshore/

1. Creating and leading the B2B Marketing strategy for the business, with a special focus on qualified inbound lead generation.
2. Selecting & managing 3rd party Marketing service providers to ensure their work aligns with our marketing strategy.
3. Managing our Social Media accounts, including creating content, and managing the Content calendar.
4. Testing all our content, conversions, and providing results in data format so smart conversion decisions can be taken.
5. Identify and implement AI-driven tools and marketing technologies to improve efficiency in content creation, lead nurturing, and analytics.
6. Own the marketing analytics dashboard—track and report on KPIs, derive insights and optimize campaigns for improved ROI.
7. Building & optimizing our “Partner Program”.
8. Creating and refining sales funnels and buyer personas.
9. Writing & refining literature about the various services we have.
10. Other marketing-related tasks.
11. You will be able to manage 1 or more assistants to support you in your day-to-day activities.

Qualifications:

1. 5+ years of Full-Time Hands-on Marketing experience, with a focus on building funnels and converting inbound leads for business-to-business purposes.
2. Experience managing 3rd party service providers and direct reports.
3. Excellent writing and editing skills, with the ability to create clear, concise, and engaging content in a variety of formats, including social media, blog, and email.
4. Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process.
5. Strong analytical and data-driven decision-making skills with experience using tools like Google Analytics and social media analytics platforms.
6. Experience with content management systems (CMS), email marketing platforms, paid advertising platforms, and social media scheduling tools.
7. Experience with popular online marketing platforms/tools.
8. Experience delegating, setting goals, and reviewing performance.
9. Strong in project management
10. Ability to train junior team members on tools, processes, and best practices.
11.Passion for exploring and using AI for automating marketing processes.
12. Brownie Points: Experience with managing and promoting podcasts.

Benefit:

1. 5-Day Working Week. Saturday & Sunday Off.
2. 1 flexible working hour for each working day.
3. Statutory Holidays as declared by the Govt.
4. 5-15 Paid annual leaves per year.
5. Potential to advance to CMO.

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