About Diversitech Global

Founded in 2003, Diversitech Global is one of China’s leading hand and power tool manufacturers, specializing in OEM, ODM, and private label products for global retailers. Today, Diversitech focuses on distributing its partner brands, Apollo and Hi-Spec, through e-commerce platforms.

As an ISO9001:2008 compliant company, Diversitech has a fully integrated supply chain management system, from R&D and manufacturing to quality control, logistics, and 24-hour global customer support. Headquartered in Hangzhou, China, Diversitech is a wholly-owned foreign manufacturer with world-class facilities, dedicated to delivering innovative, high-quality tools and solutions.

This position offers an excellent opportunity to build a career in the heart of China, working with a diverse team of 10 expatriates with over 100 years of combined experience. You’ll gain exposure to various aspects of e-commerce, product development, manufacturing, branding, and global distribution, with clear pathways for career advancement and managerial growth.

Job Profile:

Role mission

Build product demand and attention through high-performing short-form video content for Hi-Spec DIY tool products.

You will own the full TikTok content cycle — concept, filming, editing, posting, performance tracking, and weekly competitor benchmarking.

Job Details:

Responsibilities:

●create high-impact short-form product videos (demonstration, problem-solution, lifestyle, comparison)

●publish consistently on TikTok and manage content cadence

●test hooks, formats, trends, and creator-style storytelling

●analyse engagement performance and optimise future content

●benchmark competitor video output and interaction levels

●produce clear weekly performance reports

●collaborate with product and e-commerce teams on hero product launches

●support adaptation of winning video content for Amazon listing video use

Success metrics

●posting consistency and content volume

●video views and reach growth

●engagement rate (likes, comments, shares, saves)

●follower growth

●relative performance vs identified competitors

●ability to identify winning creative formats

Qualifications:

Candidate profile

●proven hands-on experience growing a TikTok account

●strong filming, editing and storytelling ability

●understands product-led performance content

●analytical mindset with comfort interpreting metrics

●able to work in a fast-paced product launch environment

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