Xiamen hosts cross-border e-commerce expo

The three-day 6th China (Xiamen) International Cross-Border E-commerce Expo kicked off on June 8th at the Xiamen International Conference and Exhibition Center in Xiamen, Southeast China's Fujian Province.

On its opening day, the expo drew 23,160 professional visitors, while live streams across multiple platforms garnered nearly 1 million views.

01 The expo featured an exhibition area of more than 50,000 square meters, with over 1,500 international standard booths. It attracted participation from over 30 high-quality industrial clusters across China, nearly 1,000 source factories, more than 30 leading global cross-border e-commerce platforms, and hundreds of ecosystem service providers.

More than 70% of the booths were dedicated to source factories specializing in cross-border supplies, showcasing a wide range of competitive products such as footwear, apparel, bags, sports equipment, building materials, and sanitary ware. The expo achieved efficient product categorization and supply-demand matching, fully unleashing the benefits of industrial agglomeration.

02

The expo was the first in China to feature a dedicated Print-on-Demand (POD) zone, which was further upgraded this year with an expanded floor area. The zone highlighted the production capacity, technological edge, and platform advantages of Fujian's POD industry, presenting over 20 leading companies including E-Joyer and Hicustom.

03

The event also gathered more than 30 top-tier cross-border e-commerce platforms from both mature and emerging markets, including Southeast Asia, North America, Europe, Latin America, Japan, South Korea, and Russia. It provided exhibitors with one-stop platform matchmaking and comprehensive policy support.

Source: Foreign Affairs Office Xiamen Municipal People's Goverment