Marketing Specialist

Obor

Shenzhen Guangdong, China

About Company:

Obor started Obor Desk in 2018 because we wanted to help suppliers and retailers find a reliable way to source the perfect items to sell, and then work with them to get the products to their customers.

We do the heavy supply-chain work so you don’t have to. We are always actively researching to find the best new, interesting, and in-demand products to add to our catalog. Our members love working with us because we’ve created powerful yet simple-to-use tools and resources that help them drive business growth.

Job Details:

Responsibilities:

1. Develop marketing plans based on company goals and business needs;
2. Manage social media accounts such as Facebook, Instagram and Youtube, etc., to promote our company and service, improving market share
3. Analyze marketing data and performance indicators and optimize and improve them to improve the effectiveness and returns
4. Based on website visits and sales, classify visitors and formulate re-marketing optimization strategies to improve return visit conversion rates;
5. Monitor online advertising, analyze delivery channels, advertising creativity, click-through rates, etc., and optimize promotion plans;
6. Carry out demand planning for the company's product web pages, propose optimization and improvement plans, and improve web page quality and conversion rate;
7. Actively pay attention to the market positioning and bidding rankings of similar related products, and provide relevant reports and suggestions to maintain the brand's competitive advantage;

Qualifications:

1. College degree or above, majors in e-commerce, marketing, and international business are preferred.
2. Fluency in English listening, speaking, reading and writing is preferred;
3. More than 3 years of working experience in the cross-border e-commerce industry, familiar with cross-border e-commerce platforms, experience in advertising tools; is a plus
4. Have good data analysis capabilities and data-driven thinking, and be familiar with commonly used advertising data indicators and analysis tools;
5. Excellent communication and coordination skills, able to work effectively with cross-department teams and partners to complete project goals;
6. Maintain keen observation and learning ability for market trends and advertising innovation, and be able to quickly adapt to industry changes;
7. Have teamwork spirit and positive work attitude, be able to withstand work pressure and complete tasks within a limited time.
Plus:
1. Have successful cases and innovative experience in the field of cross-border e-commerce advertising;
2. Familiar with search engine marketing techniques such as SEO and SEM

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