-Regarding us:
Yoshino was founded in September 2021 and is an innovative company that leverages our joint venture partner, Qingtao Energy, to develop solid-state battery technology. We focus on portable energy storage solutions, outdoor gardening tools, as well as advanced leisure electric motorcycles, ATVs, UTVs, and other products, all of which are inspired by mainstream trends in Europe and America.

-Our entrepreneurial core team:
Our core team has a master's degree or above and nearly 20 years of experience in product marketing and channel development in the European and American markets, with a deep understanding of mainstream product positioning and market dynamics.

-Market positioning:
Our company is composed of a unified core and two strategic wings, aiming to emphasize product innovation and safety concepts.

-Unified Core:
Our core team, together with well-known domestic investors and Qingtao Development Joint Venture, constitute the core of the company. In the next two years, we plan to invest 2 billion yuan in the first phase to build an advanced production facility with an annual production capacity of 100 megawatts, which can achieve sales of 10 billion yuan.

-Two strategic wings:
1. Shenzhen R&D Center: Focusing on research and product development of three core technologies, including portable energy storage, BMS, EMS, and battery pack applications.
2. Suzhou R&D Center: Focusing on research and product development of outdoor gardening tools, motor electrical control technology, intelligent algorithm technology, and product experience.

-Future outlook:
At Yoshino, we envision a future that will be supported by technology, driven by innovation, continuously improving consumer experience, and working with partners to promote global energy applications and popularization, creating a new era of green and low-carbon living.

-Career opportunities:
Joining Yoshino means becoming a part of the rapid development of the new energy sector. We offer competitive compensation and benefits, including comprehensive medical insurance, supplementary critical illness insurance, 10% provident fund, and year-end bonuses (3-4 months).

-Yoshino's Life:
We have a five-day work week, weekends, and a vibrant work culture. Our benefits include statutory holidays, a sound bonus system, medical examinations, birthday celebrations, afternoon tea, and team building activities. Integrate into an international corporate culture, led by experienced professionals, with team members mainly born in the 1990s, open, simple, progressive, pragmatic, and old leading new.

-Interview process:
We value your time. Our interview process is simple and efficient, requiring only one round of interviews without the need to fill out any forms or written tests during the interview process. We will receive every job seeker seriously and rigorously!

-Company address:
-Headquarters: No.3 Shengxi Road, Development Zone, Kunshan City, Jiangsu Province
-Shenzhen Branch: Building R2-A, Gaoxin Industrial Village, No. 020 Gaoxin South 7th Road, Yuehai Street, Nanshan District, Shenzhen

Job Details:

Responsibilities:

【Responsibilities】:
1. Brand Strategy:Develop and execute comprehensive brand strategies aligned with business goals and values.
2. Brand Positioning: Define and implement brand positioning strategies to ensure uniqueness and appeal in the market.
3. Brand Architecture: Establish and maintain brand consistency across all elements, including logos, visual elements, and language style. Develop and manage brand guidelines.
4. Market Research:Conduct in-depth research on market trends, competitors, and target audiences to inform and adjust brand strategies.
5. Brand Promotion: Plan and execute brand promotion activities, including advertising, promotions, and sponsorships, to increase brand awareness and recognition.
6. Digital Brand Management: Oversee and maintain the brand's online presence, including social media, websites, and mobile applications, ensuring consistency and effectiveness.
7. Team Leadership:Lead the branding team, including brand managers, designers, and marketing specialists. Coordinate efforts and ensure team goals are met.
8. Brand Monitoring and Evaluation:Establish monitoring mechanisms and regularly evaluate the effectiveness of brand activities. Adjust brand strategies based on feedback and data.
9. Crisis Management:Address and manage negative information or brand crises effectively, taking appropriate measures to protect brand reputation.
10. Stakeholder Communication:** Maintain close communication with internal departments, external suppliers, and partners to ensure brand
consistency.
11. Budget Management: Manage the branding department budget, ensuring activities are completed within the allocated budget.
12. Trend Analysis:Stay updated on industry and market trends, providing insights and adjusting brand strategies accordingly.

Qualifications:

【Qualifications】：
1. Bachelor’s degree in Marketing, Business, or related field. Master’s degree is a plus.
2. Proven experience in a senior branding role, with a track record of successful brand development.
3. Strong strategic thinking and creative problem-solving skills.
4. Excellent communication and leadership abilities.
5. In-depth knowledge of market trends, competitors, and consumer behavior.
6. Experience in digital brand management and online marketing.
7. Ability to analyze data and make data-driven decisions.
8. Crisis management skills and ability to work under pressure.
9. Proven team management experience.
10. Adaptable and able to thrive in a fast-paced environment.

Benefit:

【 Salary and benefits 】 :

1, five-day system, weekends, five insurance and one fund, a comprehensive medical insurance, coordinates Nanshan Science and Technology Park;

2, the rapid development of new energy track, the industry's competitive salary, generous year-end bonus;

3, enjoy statutory holidays, holiday gifts, health benefits, rich afternoon tea and group building activities;

4, the boss is Nice, Daniel leads the team, most of the post-90s, open, simple, pragmatic, with the old and new.

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