Sales representative (immigration focussed)

Responsibilities:

About the Company

Walshkon Consultants is a Calgary-based consulting and business-support company providing marketing, administrative, client-service, business-development, and professional support services.

We are currently seeking an experienced and motivated Digital Marketing Manager to manage the company’s digital presence, marketing campaigns, sales activities, and business-development initiatives. The successful candidate will be responsible for developing effective marketing strategies, generating qualified leads, strengthening the company’s brand, and supporting both business-to-business and business-to-consumer sales.

Job Duties and Responsibilities

The Digital Marketing Manager will be responsible for the following:

Develop, implement, and manage digital marketing strategies that support the company’s business objectives and growth plans.
Manage the company’s website, social media platforms, email-marketing campaigns, and online advertising accounts.
Plan and maintain weekly and monthly marketing and content calendars.
Create, review, and coordinate social media posts, videos, reels, graphics, blogs, newsletters, advertisements, and promotional materials.
Manage paid advertising campaigns through Google Ads, Meta Business Suite, and other approved digital platforms.
Monitor and analyze website traffic, social media engagement, lead generation, campaign performance, and conversion rates.
Conduct market research to identify target audiences, customer needs, competitors, industry trends, and new business opportunities.
Develop and implement B2B sales strategies to build relationships with businesses, employers, recruitment agencies, educational institutions, referral partners, community organizations, and other professional contacts.
Conduct B2B outreach through telephone calls, emails, online meetings, presentations, networking, and regular follow-ups.
Identify potential business partnerships and maintain professional relationships with existing and prospective business clients.
Develop and implement B2C sales strategies to attract, engage, and convert individual customers interested in the company’s services.
Communicate with prospective clients, explain the company’s available services, answer general inquiries, schedule consultations, and complete follow-ups.
Identify qualified sales opportunities and support the conversion of prospective leads into clients.
Maintain accurate records of leads, client inquiries, sales calls, meetings, follow-ups, referrals, and business-development activities.
Use customer relationship management systems or internal tracking tools to organize and monitor sales activities.
Work toward assigned marketing, sales, lead-generation, consultation-booking, and client-conversion targets.
Build and maintain positive relationships with current clients, prospective clients, business partners, and referral sources.
Prepare regular marketing, lead-generation, and sales-performance reports for management.
Recommend improvements to marketing campaigns based on data, customer feedback, market trends, and campaign results.
Manage the company’s online reputation, reviews, client feedback, and general public engagement.
Support seminars, webinars, workshops, networking events, community events, and other promotional activities.
Coordinate with internal departments, designers, content creators, sales representatives, and external service providers.
Ensure that all marketing materials follow the company’s branding, confidentiality, privacy, copyright, advertising, and content-approval requirements.
Ensure that immigration-related content is reviewed and approved by an authorized immigration professional before publication.
Ensure that no unauthorized legal or immigration advice is provided and that no guarantees are made regarding application outcomes.
Protect confidential client, employee, business, financial, and company information.
Perform other related digital marketing, sales, branding, client-service, and business-development duties assigned by management.
Qualifications and Requirements
Previous experience in digital marketing, social media management, content creation, branding, online advertising, sales, or business development.
Experience managing business social media accounts and digital advertising campaigns.
Experience with B2B and B2C sales, client acquisition, lead generation, or customer relationship management.
Knowledge of Google Ads, Meta Business Suite, social media platforms, email-marketing tools, CRM systems, and website-management platforms.
Ability to prepare professional written, visual, and video content.
Strong written and verbal communication skills.
Strong sales, negotiation, persuasion, presentation, and relationship-building skills.
Ability to conduct professional sales calls, meetings, presentations, and follow-up communications.
Ability to identify business opportunities and convert qualified leads into clients.
Good understanding of branding, audience targeting, campaign management, lead generation, and marketing analytics.
Ability to meet assigned marketing, sales, and client-conversion targets.
Strong organizational and time-management skills.
Ability to manage multiple campaigns, clients, leads, and deadlines.
Ability to work independently and as part of a team.
Ability to handle confidential and sensitive information responsibly.
Professional conduct and sound judgment when communicating with clients and the public.
Experience working in immigration, legal, recruitment, consulting, or other professional services is considered an asset.
Understanding that only authorized professionals may provide legal or immigration advice.
Salary 30,000 per year plus commissions

Qualifications:

About the Company

Walshkon Consultants is a Calgary-based consulting and business-support company providing marketing, administrative, client-service, business-development, and professional support services.

We are currently seeking an experienced and motivated Digital Marketing Manager to manage the company’s digital presence, marketing campaigns, sales activities, and business-development initiatives. The successful candidate will be responsible for developing effective marketing strategies, generating qualified leads, strengthening the company’s brand, and supporting both business-to-business and business-to-consumer sales.

Job Duties and Responsibilities

The Digital Marketing Manager will be responsible for the following:

Develop, implement, and manage digital marketing strategies that support the company’s business objectives and growth plans.
Manage the company’s website, social media platforms, email-marketing campaigns, and online advertising accounts.
Plan and maintain weekly and monthly marketing and content calendars.
Create, review, and coordinate social media posts, videos, reels, graphics, blogs, newsletters, advertisements, and promotional materials.
Manage paid advertising campaigns through Google Ads, Meta Business Suite, and other approved digital platforms.
Monitor and analyze website traffic, social media engagement, lead generation, campaign performance, and conversion rates.
Conduct market research to identify target audiences, customer needs, competitors, industry trends, and new business opportunities.
Develop and implement B2B sales strategies to build relationships with businesses, employers, recruitment agencies, educational institutions, referral partners, community organizations, and other professional contacts.
Conduct B2B outreach through telephone calls, emails, online meetings, presentations, networking, and regular follow-ups.
Identify potential business partnerships and maintain professional relationships with existing and prospective business clients.
Develop and implement B2C sales strategies to attract, engage, and convert individual customers interested in the company’s services.
Communicate with prospective clients, explain the company’s available services, answer general inquiries, schedule consultations, and complete follow-ups.
Identify qualified sales opportunities and support the conversion of prospective leads into clients.
Maintain accurate records of leads, client inquiries, sales calls, meetings, follow-ups, referrals, and business-development activities.
Use customer relationship management systems or internal tracking tools to organize and monitor sales activities.
Work toward assigned marketing, sales, lead-generation, consultation-booking, and client-conversion targets.
Build and maintain positive relationships with current clients, prospective clients, business partners, and referral sources.
Prepare regular marketing, lead-generation, and sales-performance reports for management.
Recommend improvements to marketing campaigns based on data, customer feedback, market trends, and campaign results.
Manage the company’s online reputation, reviews, client feedback, and general public engagement.
Support seminars, webinars, workshops, networking events, community events, and other promotional activities.
Coordinate with internal departments, designers, content creators, sales representatives, and external service providers.
Ensure that all marketing materials follow the company’s branding, confidentiality, privacy, copyright, advertising, and content-approval requirements.
Ensure that immigration-related content is reviewed and approved by an authorized immigration professional before publication.
Ensure that no unauthorized legal or immigration advice is provided and that no guarantees are made regarding application outcomes.
Protect confidential client, employee, business, financial, and company information.
Perform other related digital marketing, sales, branding, client-service, and business-development duties assigned by management.
Qualifications and Requirements
Previous experience in digital marketing, social media management, content creation, branding, online advertising, sales, or business development.
Experience managing business social media accounts and digital advertising campaigns.
Experience with B2B and B2C sales, client acquisition, lead generation, or customer relationship management.
Knowledge of Google Ads, Meta Business Suite, social media platforms, email-marketing tools, CRM systems, and website-management platforms.
Ability to prepare professional written, visual, and video content.
Strong written and verbal communication skills.
Strong sales, negotiation, persuasion, presentation, and relationship-building skills.
Ability to conduct professional sales calls, meetings, presentations, and follow-up communications.
Ability to identify business opportunities and convert qualified leads into clients.
Good understanding of branding, audience targeting, campaign management, lead generation, and marketing analytics.
Ability to meet assigned marketing, sales, and client-conversion targets.
Strong organizational and time-management skills.
Ability to manage multiple campaigns, clients, leads, and deadlines.
Ability to work independently and as part of a team.
Ability to handle confidential and sensitive information responsibly.
Professional conduct and sound judgment when communicating with clients and the public.
Experience working in immigration, legal, recruitment, consulting, or other professional services is considered an asset.
Understanding that only authorized professionals may provide legal or immigration advice.
Salary 30,000 per year plus commissions
Fully remote

Benefit:

Remote work