Marketing Manager

Responsibilities:

Job Responsibilities:
1. Responsible for the positioning of the company's overseas brands and product lines, formulate brand promotion implementation plans, and enhance brand influence;
2. Responsible for creating the company's brand image, content and story, writing brand introduction, reviewing products, formulating communication and promotion strategies, analyzing and monitoring communication effects and costs;
3. Responsible for the overall management of overseas brand channels such as official website, Amazon and other platforms, and the operation of various overseas community platforms, including the overall planning, content creation and operation management of brands going overseas;
4. Monitor the traffic of key products, conduct regular data analysis, find growth points and optimization points, and use digital marketing and other marketing methods to improve traffic and conversion;

Qualifications:

1. Bachelor degree or above, major in marketing, media or related majors is preferred;
2. More than 3 years of experience in overseas social media promotion, digital marketing, brand planning, with strong brand awareness, brand thinking, construction and planning capabilities;
3. Have excellent copywriting skills, be familiar with the operation/promotion mode of foreign mainstream media, and be able to output high-quality content copywriting;
4. English can be used as the working language;
5. Overseas marketing experience in consumer electronics industry is preferred;

Benefit:

Year-end bonus