Shop, sell, play: Xianyu’s 1st flagship store opens in Shenzhen

Forget dusty thrift shops — Xianyu, Alibaba’s secondhand platform, has launched its first-ever flagship store in Shenzhen’s Futian District, and it’s part marketplace, part playground.

Opened in late 2025 at the Tianmian International Cultural and Creative Town in Futian District, the store is designed to attract young shoppers with a mix of curated secondhand goods, interactive zones, and AI-powered resale services — all rolled into one immersive retail experience.

Sell it your way

The store offers two resale models:

Consignment: Bring in items you no longer need. Staff use Xianyu’s AI to estimate market value. If you agree, it’s listed both in-store and online. Sales go directly to your Alipay. Unsold after two months? Pick it up or donate it.

Trade-In: Phones, tablets, and laptops can be sold directly to the store after evaluation.
Expect quality control: clothing must be in-season, accessories new with tags. Items like food, alcohol, supplements, and undergarments are not accepted for safety reasons.

Online boost
Every item in-store is also posted on Xianyu’s platform, reaching its 600 million users.
Prices are set using real-time data. In the first month, items are listed at the high end of the estimated range. Discounts kick in during the second month. For some categories — like electronics and luxury goods — unsold items may be bought directly by the system.
Shoppers can also post what they’re hunting for on a “wishlist wall,” adding a layer of community matchmaking to the process.

Not just shopping
More than a resale store, the flagship is designed to be fun.
Visitors can:

• Dig for coupons with a mini excavator
• Dress up in cosplay for selfies
• Try 3D printing or build LEGO sets
• Play foam dart games with friends

Everything from 3D printers to collectibles is also available for purchase—after you’ve had your fun.

Secondhand, reimagined
Xianyu is calling the space a “lifestyle hub for young people,” and early numbers back that up: 72% of members in the first week were aged 18–28, mirroring the platform’s online user base.
As China’s circular economy grows, Xianyu’s Shenzhen flagship shows how secondhand shopping can be stylish, social, and surprisingly entertaining.

Where to find it
Add: No. 31 Zhenhua West Road, Tianmian International Cultural and Creative Town, Futian District (福田区振华西路31号田面国际文创小镇）
Metro: Lines 2, 10, 11, 14, Gangxia North Station (岗厦北站) , Exit 15, walk around 10–15 minutes to get to the Tianmian International Cultural and Creative Town

Entrance to the Tianmian International Cultural and Creative Town in Futian. File photo

WeChat Editors/Cynthia, Yunfei
Source：ShenzhenDaily