9 Events! Universal BJ Resort to Celebrate 5th Anniversary

Universal Beijing Resort's fifth-anniversary commemorative logo

2026 marks Universal Beijing Resort's fifth anniversary since opening. During the anniversary year, the resort will run nine major themed events, complemented by a variety of limited-time experiences, to increase the excitement all through the year.

At the beginning of the new year, Universal Beijing Resort unveiled its fifth-anniversary commemorative logo and theme: "UBR's Fifth Anniversary, Infinitely Your Way".

The first themed event of the milestone year is Universal's Chinese New Year, which will feature a surprise debut of the newly choreographed and arranged Universal Chinese New Year Special Celebration, offering a fresh and vibrant way to celebrate the Spring Festival. The resort is also gearing up for a major new IP collaboration during the spring, while Universal Cool Summer will introduce brand-new musical elements. The Scares @ Universal event in autumn will present more original stories and thematically enriched haunted mazes, and Winter Holiday will envelop visitors in a romantic winter atmosphere.
Additionally, events such as Universal Passion Month, Universal Love Month, and Universal HiHi Month will offer limited-time experiences, interactions, culinary delights, and merchandise, all tailor-made to create special moments for fans. Member special events will also be launched for a limited time, along with plenty of benefits for Annual Passholders.

Meanwhile, the resort will gradually refresh its fifth-anniversary decorations, including IP character anniversary-themed costumes. A series of limited-edition fifth-anniversary merchandise and anniversary-themed food and beverages will be introduced as well.
Additionally, a special cross-dimensional event for fans will be held in celebration of the fifth anniversary. Further details will be released via official channels in the coming days, so stay tuned for updates.

(Source: Beijing Fabu)
Source: BeijingService