Since ancient times, Lin'an has been a land of abundance and richness, and is the hometown of Qian Liu, the King of Wu-Yue. The traces of Wu-Yue culture remain in the people's lives, infiltrating Lin'an's three meals a day, forming a unique food culture. In recent years, Lin 'an is committed to building the Tianmu series cultural brand, combining food and tourism, and actively establishing the characteristics of "Lin 'an on the tip of the tongue". At the end of 2020, the "Tianmu warm pot" food brand was released, and took the lead in registering 14 categories of trademarks with the keyword "Tianmu warm pot". The main dishes of the "Ten Tianmu warm pot" released in the first period are Fuyu Yanxia spring bamboo shoot warm pot, Changhua beef warm pot, red crown yellow chicken warm pot, Dongpo Foyin fish head warm pot, etc. In 2023, some dishes will also enter the Zhijiang Cultural Center in the main urban area of Hangzhou, becoming a cross-regional "four seasons food". On this basis, Lin 'an has successively launched the "Ten Tianmu cold dishes" and "Ten Tianmu Dim sum" in recent years.