Chengdu’s Rural Sugar and Wine Fairs Awaits You This Autumn!

As people celebrate the National Day and Mid-Autumn Festival in this refreshing season of autumn,

Chengdu’s districts (county-level cities) and counties are set to hold

2025 Autumn “Rural and Sugar Wine Fairs” with their own characteristics.

Themed “new destinations, new experience, and new flavors”,

the fairs integrate visual appeal, culinary delights, and interactive activities into a rural carnival.

Here are some key highlights to explore!

Qionglai City

Qionglai Music Carnival

Date: September 30 to October 3

Location: Laizhou Distillery (Nanjiang Village, Wenjun Sub-District, Qionglai City)

The carnival features a youth creativity market, an intangible cultural heritage market, a food street, and new Qionglai-style liquors such as fruit-flavored baijiu jointly launched by Qionglai liquor enterprises.

Chongzhou City

Golden Autumn Delights

and Fun Shopping

in Liquor Village

Date: September 23 to October 8

Location: The core area of Tianfu Liquor Village (Liangjing Village, Longxing Township, Chongzhou City)

Focusing on rural “landscapes, liquor, cuisine, songs, and sports”, the event aims to demonstrate Chongzhou’s rural industry, culture, and ecological endowment from multiple perspectives.

Dayi County

Tipsy Charm

of Autumn Liquor:

A Taste of Dayi

Time: September 23 to October 7

Location: Shaqu Sub-District (Daoxiangyuge Agri-Tourism Integration Site), Xiling Township (Xiling Snow Mountain Scenic Area), and Anren Ancient Town (western Sichuan-style district)

The event aims to create an immersive market integrating exhibition, experience, and sales to showcase Dayi’s baijiu and plum liquor industries.

Pujiang County

Liquor Aroma

Drifts over Autumn Hills

—Snacks Warm Villages

Date: October 1 to 6

Location: Changqiu Mountain Forest Park and Mingyue Village

The event features an exhibition and sales market and other supporting activities, such as Changqiu Mountain Evening Banquet.

Dujiangyan City

Activities at Nanqiao Square

in Dujiangyan Scenic Area

Date: October 1 to 8

Location: Nanqiao Square, Dujiangyan Scenic Area

Dujiangyan’s locally renowned beverage enterprises will set up booths in the core area of Dujiangyan Scenic Area to showcase their products through sales and tastings.

Pengzhou City

Shopping at Longxing Market

and Tasting Pengzhou’s

Fine Liquor

Time: September 30 to October 8

Location: Longxing Market (No. 1, Longxing North Street, Pengzhou City)

Immersive liquor market and other scenarios will be established at Longxing Market in Tianfu Medicine Market and other areas in Pengzhou City.

Xinjin District

Tianfu Munich

Agricultural Expo Carnival

Date: September 26 to October 8

Location: Tianfu Agricultural Expo Island, Tianfu Agricultural Expo Park, Xinjin District

The event aims to create a “rural version of Munich Oktoberfest” at Tianfu Agricultural Expo Island.

Wenjiang District

A Bite of Golden Wenjiang

with the Tipsy Charm

of Lujiatan

Date: September 30 to October 8

Location: Lujiatan Area (Lujiatan Tourist Center, Lu’er Garden, Lujiatan Wetland Park Music Ranch, and Longteng Hot Pot)

The event promises to create an immersive rural-themed carnival of food, drink, and entertainment.

Sichuan Tianfu New Area

Good Life

under the Grand Roof

Date: October 1 to 8

Location: Roof of Tianfu, Qinhuang Lake

Leveraging Qinhuang Lake and the city’s landmark building, the “Roof of Tianfu”, the event features a music carnival, a review exhibition of The World Games 2025 Chengdu, and building light shows.

Pidu District

Pidu’s Sugar and Wine Fair:

Fun and Carefree Experience

of Chengdu’s Stylish Life

Date: September 26 to October 8

Location: Central Square, Chengdu Florentia Village

The charm of urban gastronomy and cultural tourism will be unlocked through immersive interaction.

Xindu District

Music Carnival

Date: September 29 to October 6

Location: Camp Grassland Area, Twilight Forest, Xindu High-Tech Zone (Hongxing Village, Xindu Sub-District)

Aiming to host a music carnival integrating gastronomy, beer, and music, the carnival will feature five major thematic activities, including a forest laser show and a music festival.

Jianyang City

A Discovery

of Rural Flavors

and A Sip of Chengdu Liquor

Date: October 1 to 2

Location: Qianfeng Village, Shizhong Township

Local farmhouses will launch the “Aromatic Liquor of Farm Households” package and open hands-on cultural zones for traditional liquor brewing, with various interactive activities, such as displays of brewing ingredients.

Source: HomeinChengdu