Nanjing Welcomes a 500-Person Inbound MICE Tour Group at the Start of the Year

On January 22nd, a large-scale inbound MICE group of 500 people from over 40 countries and regions across six continents arrived in Nanjing. This is the largest inbound group that Nanjing has received since 2019. The "MICE group" is a high-end inbound tourism product that integrates business, rewards, and cultural experiences. Through "government-enterprise collaboration", it attracts high-value international tourists and promotes the upgrading of the tourism industry.
Source: Nanjing News