Xiamen to host cross-border e-commerce expo

The 5th China (Xiamen) Cross-Border E-Commerce Expo (ICEIE) will be held at the Xiamen International Conference and Exhibition Center from June 26th to 28th.

The 5th ICEIE, which is dedicated to establishing a comprehensive cross-border e-commerce display and trading platform, will occupy 50,000 square meters of exhibition space. 
This premier event will gather over 30 distinctive industrial clusters from across China, more than 30 leading global cross-border platforms, and hundreds of service providers, showcasing the entire cross-border e-commerce industry chain.

The expo features four major exhibition zones: the cross-border product selection exhibition area, the cross-border ecosystem exhibition area, the international exhibition area, and the special industry exhibition area.
The cross-border product selection exhibition area is organized according to platform product categories, focusing on four key sectors: fashion and sports, quality lifestyle, home decorations, as well as electronics and appliances.

The cross-border ecosystem exhibition area will not only feature traditional e-commerce giants including traditional powerhouses like Amazon Global Selling, eBay, and Walmart, but also regional platforms like Southeast Asian market leaders Shopee and Lazada, Russia's OZON, as well as emerging players such as Alibaba.com and TikTok, along with full-spectrum cross-border service providers covering financial payments, digital marketing, and other essential services.
The international exhibition area sees strong global participation, with confirmed exhibitors from BRICS countries such as Brazil and Indonesia, countries involved in the Belt and Road Initiative like North Macedonia and Moldova, and other key markets including Mexico in North America and Germany in Europe. 
Meanwhile, the special industry exhibition area will highlight China's competitive cross-border industrial clusters specializing in outdoor products, pet supplies, and other categories.

In addition, the expo will host over 20 concurrent industry events, including the Annual Cross-Border E-Commerce Platform Summit. These sessions will focus on cutting-edge industry topics such as emerging market expansion, AI-enabled commerce, and print-on-demand (POD) solutions, allowing enterprises to stay ahead of industry trends.

Source：厦门外事