Universal Beijing Resort to Roll out New Experiences and Multiple Discounts for This Summer!

The Universal Beijing Resort's signature thematic campaign "Universal Cool Summer" is set to make its return on June 12 and run until August 16. Once again, the five beloved themed bands will present interactive performances for visitors, while a party of coolness will return with splashing water!

Highlights for Summer

Throughout the campaign, the Dragon Warrior Band, the Shrek Band and other bands featuring beloved characters will take the stage. Visitors may choose from various viewing zones to immerse themselves in the interactive summer atmosphere.

On May 30, the resort will, for the first time, collaborate with "Forever 22! 2026 Bilibili's Summer Graduation Concert" (永远22！2026 bilibili毕业歌会), a favorite with young people, to deliver sincere blessings from the "Infinite Universe" to the younger generation. Universal's famous characters will join with more than 60 performers to present original songs for the resort.

In addition, a refreshed lineup of summer experiences spanning dining, rides, shows, shopping, and hotels will be introduced. Exclusive desserts and beverages including Red-pomegranate Ice Jelly (红石榴风味冰粉), Mango Coconut Shake (芒果椰椰特饮), Orange Oolong Shake (香橙乌龙特饮) and others will be available throughout the season, alongside a steady stream of new menu items at multiple restaurants across the resort.

Meanwhile, the Universal Studios Grand Hotel and NUO Resort Hotel will launch exclusive hotel packages to help guests plan their trips at a more relaxing pace.

Discounts for Youth

Later in the season, "Back to Hogwarts" will return to The Wizarding World of Harry Potter with a fresh new look from August 3 to September 1. To meet the demands of students and young guests during the graduation season, the resort is launching a series of exclusive promotional offers.

The "Universal Youth Fun" passes are now available online, allowing the pass holders to enter the resort six times within a 180-day period. A promotional price of 698 yuan applies to the purchases made between May 15 and June 7.

(Photos via the Universal Beijing Resort)

Source: Beijing Daily