Xiamen consistently earns top rankings nationwide for its holiday tourism appeal and visitor satisfaction. In 2024, it was recognized as one of the top 10 most popular destinations for international tourists. The city has cultivated a diverse tourism landscape, encompassing five key areas: Cross-Strait Tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) Tourism, Leisure Tourism, Coastal Tourism, and Minnan Cultural Tourism. These efforts have earned Xiamen prestigious accolades, including “China’s Excellent Tourism City” and “China’s Tourism and Leisure Demonstration City.”

Source: Xiamen Investment Handbook
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