Coming Tomorrow: Get Ready for World Winter Sports Expo!

Time to prepare yourself for an exciting winter! From October 16 to 19, the World Winter Sports Expo 2025 (WWSE) will take place at Beijing's Shougang Park . The expo will cover an exhibition area of approximately 20,000 square meters and bring together over 500 renowned brands. A wide range of cutting-edge innovations in the winter sports industry will be presented, including the mind-blowing shoes for skiboard-less skiing, precise timing systems, all-season dry snow materials, and smarter cable cars and ski resort equipment — all highlighting the robust technological foundation supporting modern winter sports.

If you are an experienced player, this will be your stage! Enjoy limited-time figure skating performances, paid skating sessions, and trendy land surfing. Plus, there will be four major interactive experiences waiting to be explored — "Real-Scene Snow Hut", "Snow Slope", "Interactive Ice Hockey", and "Learn-to-Play Hockey"!

At Booth 102 in Hall 1, one moment you are in a bustling exhibition hall, the next, you are pushing open a door to an Italian alpine village. The "Real-Scene Snow Hut", created by the renowned Italian snowmaking manufacturer TechnoAlpin, utilizes professional snowmaking technology to craft a pure, delicate, and authentically European winter playground blanketed in real snow.

Don't worry if you are not a pro skier! On the "Snow Slope", you can sit comfortably in a snow tube and experience the thrill of sliding at lightning-fast speeds.

At Shijingshan's booth, you can experience the thrill of ice hockey through a fun, point-based interactive game. Additionally, you can team up with your friends and head to Booth 125G in Hall 1 of Shougang Park for an exhilarating showdown in the snowball battle!

At the ice-themed garden party, you can not only enjoy indoor winter sports experiences and themed parades, but also have the chance to win exclusive merchandise!

Feeling a little tired? Visit the themed market and the second-hand market at the ice-themed trend festival, which feature outdoor gear, sports nutrition products, trendy beverages, winter sports equipment, and more. You can even trade your own sports gear and socialize with fellow winter sports enthusiasts who share your interests.

So, what are you waiting for? Scan the QR code below to get your free ticket! Plus, with your Winter Expo ticket stub (both physical and electronic), you can unlock additional benefits in commercial areas in Shijingshan District.

Scan the QR code for free registration:

Source: World Winter Sports Expo