China’s First Precious Metal Creative Store Opens in Chengdu

On January 3, 2026, JINGLE Treasury Bureau , China’s first cultural and creative brand image store themed around precious metals, was inaugurated at the Eastern Suburb Memory in Chengdu.

Treasure Hunting

Opposite “Chengdu Wall”

JINGLE Treasury Bureau, located opposite the iconic “Chengdu Wall” in the core area of the Eastern Suburb Memory, occupies a floor area of approximately 90 square meters. Following the design philosophy of “telling poetic stories of metals through light and shadow”, the store features an interactive lighting system that offers visitors an immersive experience, where “visitors are guided by light and scenes unfold with every step”. The store is divided into four major cultural and creative sections, each with its own theme: Chengdu Impressions, Mysteries of Sanxingdui, Chronicles of Xianxia (“immortal heroes”), and Trending Fashion. They showcase a diverse range of precious metal products inspired by local culture, ancient civilizations, Xianxia, and other IPs.

Exclusive DIY Jewelry

Combining experiences of cultural creativity and DIY, the store allows consumers to go through the entire creative journey—from designing and crafting to wearing—a way to embed emotions and memories into exclusive accessories. Especially notable is the “Goldsmith’s Craft” DIY service, which enables buyers to enjoy the delight of threading beads and creating their own limited-edition accessories.

Future Co-Branding

with Popular IPs

The store, launched by Hohhot Comprehensive Bonded Zone in partnership with Chengdu Media Group and Chengdu Media Industry Group, fuses unique cultural IP elements from Inner Mongolia with those of the Bashu culture. Looking ahead, it plans to launch more co-branded products through collaborations with Sanxingdui, the Palace Museum, Dunhuang, and other popular IPs.

Source: HominChengdu