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General Information
User Account:..
Name:Vinnie Apicella
Native Language:English
Major:Communication Arts
Self Describition:In 2011, Vinnie relocated to Beijing, China to pursue business opportunities. Most recently, he served as an Educational Consultant for ThinkTank Learning to help Chinese students prepare and apply to American universities. Previously, he served as Senior Copywriter for DHgate, a B2B e-commerce company, where his team produced marketing and promotional copy, and a variety of web content company-wide.

Prior to this, he developed and managed an Educational Consulting business for a local training center for Chinese students seeking to study in the US. Aside from managing the department, he also served as consultant to clients, created training programs for teachers, taught a Writing Program and Communication Skills courses to students, and led US-based school tours for students and their families traveling from China.

Vinnie specializes in business development, project management, online marketing, web design, and PR. Since 2009, he has served as Business Development Manager for 5CGroup, assisting foreign companies expand into China. He is also a senior-level editor and copywriter educated at Columbia University. His writing career began with writing press releases and artist bios for Castle Records, later producing financial articles for Forbes, and most recently, educational texts for Chinese students.

An entrepreneur, Vinnie is creating a new online business to provide professional editorial services and Chinese translation for global clients. He has traveled extensively throughout Europe, Central America, and Asia, where he gained valuable life experience and formed key professional relationships to help advance his business interests.

Future goals include pursuing an MBA; publishing a book for Chinese people to help them develop greater self-awareness and realize their full potential; developing new educational programs for Chinese students; developing a new e-commerce business, and eventually opening a new Western-style caf谷 in China. Look for a new version of Vinnie*s World in the coming months:

Contact Information
Post code/ZIP(US):Email:..
Expect Industry:Education/Training/Academic Services/Research Center
Expect Function:Management of Operation

National Restaurant Association
Certificate ManageFirst Restaurant Management

William Paterson University
Certificate Online Project & Program Management with Digital Graphic Design

Columbia University
BA Literature & Writing; GPA: 3.3
Extracurricular Activities: Staff Writer for Columbia Spectator and The Observer campus publications

Westchester Community College
BA Communications & Media Arts; GPA: 3.8
Extracurricular Activities: Vice President of Leadership 每 Phi Theta Kappa International Honors Society; Challenge Award Honors English Department; DJ and Program Director 每 88.1 WARY FM college radio station.

Westchester Business Institute
AA Business Administration; GPA: 3.0


 Web Publishing & Digital Media: HTML, Dreamweaver, Flash, Photoshop, Illustrator, In Design, Acrobat; Teamsite, Vignette, BEA Web Logic, WordPress (CMS); MS Excel, PowerPoint, Word, Project, Visio, Outlook; WebEx eMeetings, Articulate, Atlantic Link eLearning, Google Webmaster, Web Trends

 Administrative & Professional: Business admin, marketing , communications, public relations, sales, team building, course development, leadership training; Dictaphone (80 wpm), multiple writing formats (knowledge of AP and AMA styles), customer service, quality assurance; property management, global investing

Employment:Apr 2013 每 Dec 2014: Senior Copywriter, Int*l Marketing 每 DHgate

Hired, trained, and managed a team of six translators and copywriters to help build the foundation of an editorial department for company*s B2B e-commerce website; served as project manager for scheduling and coordinating the completion of various writing/editing projects companywide, with primary focus on international marketing; produced conceptual copy and layout for UI design team for promotional campaigns; produced tutorial materials and conducted staff training sessions with related teams to improve their English skills, copywriting, SEO, and knowledge of e-commerce from a buyer*s perspective.

 Increased productivity and project diversity of editorial team by nearly 100%, advancing from 150 completed deliverables at the onset to nearly 300 during first quarter of employment
 Produced a variety of promotional content, including home page banners, category page banners, and special event content; drafted an editorial style guide, and assisted with concept for new company slogan
 Liaised with various teams departmental and interdepartmental teams, including Merchandise Managers, Category Managers, and US Public Relations to assist in developing new and better sales strategies

Mar 2011 每 Mar 2013: Director of Operations, Educational Consulting Group 每 YESSAT

Developed and managed an educational consulting business for a local school to support students in preparing for exams and applying to US private schools; created strategic business plan that allowed us to compete in a highly contested market; designed new company logo and slogan, and supervised new website development; directed marketing team to boost consumer awareness and generate sales leads; partnered with local businesses to provide sponsorship; set up student training programs, and gave personal consultations.

 Generated revenues of RMB 1,500,000+ from educational consulting contracts and special training programs
 Developed custom English programs to improve students* communications and writing skills
 Created textbooks and curriculum for the above programs
 Taught upwards of 30 students in both small group sessions and one-on-one VIP courses
 Recruited, hired, and trained foreign teachers
 Setup internship opportunities for US private school students at our Beijing office
 Served as US school guide for clients resulting in RMB 250,000 in additional annual revenues
 Hired and managed a team of 20 key personnel including a general manager, accountant, and customer support

Jan 2010 每 Dec 2010: Brand Communications Manager 每 Benjamin Moore

Directed internal communications projects including redevelopment of company*s intranet; managed projects and workflow of a communications team〞content marketers, editors, publicists; interfaced with senior-level executives for disseminating company messaging; developed company-wide employee communications plan to support internal and external communications initiatives, including brand promotion, employee education, building support for upcoming year*s strategic priorities; responsible for online seminars, staff training programs, and public relations outreach; assisted with the planning and execution of company*s business website redesign.

 Designed and produced a 60-page internal style guide to assist content producers in publishing content to company*s Web portals
 Built a support team consisting of a project manager, website administrator, marketing copywriter, SEO specialist, and contracted with an SEM firm to help manage website redesign project and upgrade our marketing efforts

Dec 2007 每 Dec 2009: Interactive Project Manager, Global e-Marketing 每 Merck/Schering-Plough

Managed development of online sales content and Web programs produced by outside agencies and in-house teams. Communicated with stakeholders including senior executives, franchise business group, brand, and product managers to ensure budget and timeline specifications were met; managed several internal teams, including program managers, marketing, design, IT, overseas product managers, and external suppliers; provided training and support for overseas teams in the operation and execution of HQ initiatives.

 Delivered a cost-efficient tool for Pan-European rollout of eLearning / eCME / eDetailing programs allowing for localization by overseas branches to assist with their marketing and sales initiatives
 Produced two new product websites that included ※Physician Resources§ interactive segments designed to increase monthly traffic statistics and boost product sales
 Launched ※Patient Cases,§ 12 interactive online presentations for use on our local product websites and as stand-alone sales tools for use at local events

Nov 2004 每 Dec 2007: Web Managing Editor 每 Quadrant Healthcom

Managed company*s online travel planning business website,; drafted copy schedules, managed editorial updates, supervised all graphic design elements, initiated search engine optimization and SEM, and rebuilt the website into a service, sales, and communication tool; wrote feature articles and edited copy for monthly print publication, Physicians* Travel & Meeting Guide; assigned stories to staff writers and managed incoming content; assisted in developing promotional activities for our reader base; recruited and managed staff writers, editorial assistants, researchers, and freelance contributors.

 Increased website visibility as an online marketing channel by networking with industry publicists and brokering online deals with related industry websites and marketing managers
 Increased online advertising revenue from zero to $50K in less than two years
 Analyzed and increased website traffic, identified market trends, improved site performance, increased online subscribers an average of 10% month over month from 9,000 to more than 30,000 in two-year time span
 Developed and promoted weekly e-newsletter to provide updates and relevant industry news for subscribers
 Worked with design and sales teams to create site ads and product briefs for marketing on external channels

Mar 2003 每 Mar 2005: Business Development Manager 每 YOURS, Ltd. (Your Online Recreational Space)

Oversaw successful launch of new online business, set up internal communications channels, recruited and managed key personnel, provided public relations, and marketing support; negotiated contracts with external vendors and content providers supplying online services and business tools; provided customer service and sales training for incoming staff, plus sales management, and operations management to improve business reach.

 Brought in $25,000 in advertising revenue within first year of operation
 Set up network and trade agreements with online businesses to help build brand awareness and provide VAS
 Grew paid membership base from 0 to more than 18,000 in one year, resulting in excess of $360,000 revenue
 Served on Board of Directors and acted as local U.S. representative for company-related business matters

Nov 1998 每 Dec 2002: Researcher and Journalist 每 Forbes Magazine

Researched, wrote, and edited articles for print magazine and company website for online features regarding various investment vehicles; interviewed corporate management and financial analysts for related storylines; fact-checked and proofread copy for other writers; supervised department interns and assigned related tasks.

 Published 20 financial articles on, plus one feature in Forbes print publication
 Assisted in producing annual ※Top 500 Companies§ issue, distributed to a readership base of more than 250,000
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